Comments on: Marketing web apps - Putting DropSend in kick-ass mode http://www.carsonified.com/misc/web-app-marketing We love the web! Thu, 28 Aug 2008 01:54:08 +0000 http://wordpress.org/?v=2.0.5 by: Tamim http://www.carsonified.com/misc/web-app-marketing#comment-92296 Mon, 04 Aug 2008 23:20:05 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-92296 Yes Carson, tell us how it worked out. Yes Carson, tell us how it worked out.

]]> by: fndbpkryx chle http://www.carsonified.com/misc/web-app-marketing#comment-88597 Sun, 20 Jul 2008 11:38:13 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-88597 sgtuzxhj uqjim eugynhq zywcuxqen qyizskjp qbdv pjqx sgtuzxhj uqjim eugynhq zywcuxqen qyizskjp qbdv pjqx

]]> by: Bob Potter http://www.carsonified.com/misc/web-app-marketing#comment-70968 Wed, 28 May 2008 21:32:23 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-70968 I'd be really interested to read a follow up story to this - to hear what you've learned, what worked, and what didn't. I’d be really interested to read a follow up story to this - to hear what you’ve learned, what worked, and what didn’t.

]]> by: Simon http://www.carsonified.com/misc/web-app-marketing#comment-56337 Thu, 20 Mar 2008 02:05:45 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-56337 I am not too sure about the affiliate program, sometimes it works, other times it doesn't. There are a couple of things I would strongly recommend though: - 1. Tell your existing users about new features! I have just discovered that you have changed your $99/month business plan to something that would certainly suit my company. We are likely to go for this, but I didn't know about it until I looked to update some credit card details. Putting it on the home page is fine, but existing users are just looking to log on and do not see these notices. This would upgrade us from a $5/month account to $99/month plus! 2. Here comes a controversial one....seeding blog posts. Make sure you keep a sharp eye on blogs (Google Alerts is reasonable for this, although you will need to check keywords closely). If you see relevant posts, write a comment and let them know about dropsend. Research has shown that this is far more cost effective than advertising. 3. Lastly, give a few bloggers free accounts and ask them to comment about them. Hope this helps. Simon I am not too sure about the affiliate program, sometimes it works, other times it doesn’t. There are a couple of things I would strongly recommend though: -

1. Tell your existing users about new features! I have just discovered that you have changed your $99/month business plan to something that would certainly suit my company. We are likely to go for this, but I didn’t know about it until I looked to update some credit card details. Putting it on the home page is fine, but existing users are just looking to log on and do not see these notices. This would upgrade us from a $5/month account to $99/month plus!

2. Here comes a controversial one….seeding blog posts. Make sure you keep a sharp eye on blogs (Google Alerts is reasonable for this, although you will need to check keywords closely). If you see relevant posts, write a comment and let them know about dropsend. Research has shown that this is far more cost effective than advertising.

3. Lastly, give a few bloggers free accounts and ask them to comment about them.

Hope this helps.
Simon

]]> by: Jackson Fish Market » Are We Creating a “Lifestyle Business”? http://www.carsonified.com/misc/web-app-marketing#comment-2593 Mon, 26 Mar 2007 18:09:01 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2593 [...] I’ve been monitoring Ryan Carson’s efforts to try and sell DropSend lately. I couldn’t be more pleased that they’ve decided to keep it and grow it (even though they may eventually sell). The degree to which the whole process has been transparent and they’ve shared so many key numbers has been educational and inspirational. Over on TechCrunch lots of folks have been criticizing Ryan’s guest post. It’s true that it’s probably not right for TC’s audience, and a bit high level. And even though DropSend’s numbers are small, the growth and profitability are a solid brick on which a business can be built. If it were me, not only would I keep and grow DropSend, I’d make ten more like it and create a significant recurring revenue stream from which I could finance all sorts of new cool products. But that’s just me. Posted on March 26th, 2007 in Companies We Admire, Behind the Scenes [...] […] I’ve been monitoring Ryan Carson’s efforts to try and sell DropSend lately. I couldn’t be more pleased that they’ve decided to keep it and grow it (even though they may eventually sell). The degree to which the whole process has been transparent and they’ve shared so many key numbers has been educational and inspirational. Over on TechCrunch lots of folks have been criticizing Ryan’s guest post. It’s true that it’s probably not right for TC’s audience, and a bit high level. And even though DropSend’s numbers are small, the growth and profitability are a solid brick on which a business can be built. If it were me, not only would I keep and grow DropSend, I’d make ten more like it and create a significant recurring revenue stream from which I could finance all sorts of new cool products. But that’s just me. Posted on March 26th, 2007 in Companies We Admire, Behind the Scenes […]

]]> by: Alan http://www.carsonified.com/misc/web-app-marketing#comment-2516 Sat, 24 Mar 2007 03:36:36 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2516 Hi Ryan great to see it. I could never understand why you were selling it in the first place. Your mate has described our own business plan in a nutshell. Build application service and hire someone to run and market it while the development team looks to the next project. Best of luck with it. Hi Ryan great to see it. I could never understand why you were selling it in the first place. Your mate has described our own business plan in a nutshell. Build application service and hire someone to run and market it while the development team looks to the next project.
Best of luck with it.

]]> by: Viget’s Four Labs » Blog Archive » The Web Requires Specialization http://www.carsonified.com/misc/web-app-marketing#comment-2395 Tue, 20 Mar 2007 15:10:06 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2395 [...] Even the most experienced web gurus are likely not “gurus” when it comes to some part of the web.  Ryan Carson, Director of Carson Systems, is a well-known web entrepreneur. His company has built such apps as DropSend and Amigo. Yet, it was only recently that he had an epiphany based on some friend’s advice about how to successfully market one of them online (DropSend). [...] […] Even the most experienced web gurus are likely not “gurus” when it comes to some part of the web.  Ryan Carson, Director of Carson Systems, is a well-known web entrepreneur. His company has built such apps as DropSend and Amigo. Yet, it was only recently that he had an epiphany based on some friend’s advice about how to successfully market one of them online (DropSend). […]

]]> by: Gianpaolo D'Ambra http://www.carsonified.com/misc/web-app-marketing#comment-2372 Mon, 19 Mar 2007 16:30:44 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2372 Sometimes we spend months thinking about great ideas or innovations. But at the end the most difficult thing is sell it! As Greg Gianforte (founder of RightNow Technologies Inc.) says:- Sales is really the most noble part of the business.- Sometimes we spend months thinking about great ideas or innovations. But at the end the most difficult thing is sell it!
As Greg Gianforte (founder of RightNow Technologies Inc.) says:- Sales is really the most noble part of the business.-

]]> by: Jeremy W. http://www.carsonified.com/misc/web-app-marketing#comment-2301 Sat, 17 Mar 2007 08:50:42 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2301 Ryan, I think you need to spend a few thousand dollars every month and hire a professional marketing expert. In my opinion this will be the best move. You can adjust your annual budget and hire a marketing professional. This will have two advantages: 1- Your current team will expand which means a possible increase in your business 2- You will have a professional marketing expert and Lisa will not loose several months on try-n-see methods for marketing. Marketing is a really complicated and full-time task in the business in my opinion. What do you think? Ryan,

I think you need to spend a few thousand dollars every month and hire a professional marketing expert. In my opinion this will be the best move.

You can adjust your annual budget and hire a marketing professional. This will have two advantages:

1- Your current team will expand which means a possible increase in your business

2- You will have a professional marketing expert and Lisa will not loose several months on try-n-see methods for marketing.

Marketing is a really complicated and full-time task in the business in my opinion.

What do you think?

]]> by: Jeremy W. http://www.carsonified.com/misc/web-app-marketing#comment-2300 Sat, 17 Mar 2007 08:48:00 +0000 http://www.carsonified.com/misc/web-app-marketing#comment-2300 To: John We are also running a software development company and I absolutely agree! Releasing a new version is always jumps our solution popularity. I think the point is keeping your community (clients) hot always. Comments? To: John

We are also running a software development company and I absolutely agree!

Releasing a new version is always jumps our solution popularity. I think the point is keeping your community (clients) hot always.

Comments?

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