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  1. Carsonified rebranding process: part 08

    By Elliot Jay Stocks

    While we prepare the next post, we thought you might enjoy a light interlude of some more recent sketches. Click the images for their full-size versions.

    General rough ideas.

    Among other things, a study of the primary shapes that make up the coat of arms on our passports.

    Drawn on the plane on the way home from Barcelona, a study of our hotel’s coat of arms, a strangely Roger Dean-esque idea of my own, and a prawn with ‘rark’, a fictional affliction that seems to befall many of the characters in my sketchbook. But that’s another story!

    General rough ideas.

    Some more studies (on the right) of other logos’ flourishes

    I went to Spain on the lookout for insignia, and would you believe it: the hotel we stayed at had one! Stupidly, I managed to completely miss it until we were leaving and only managed to grab this card second before we headed out the door…

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    1. Elliot Jay Stocks

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      Something I should add: we’ve progressed a lot further since these sketches were done, so don’t worry about telling us to ditch the coat-of-arms idea or anything! ;) I thought you might just like to see some more of the processes we went through before the idea became more fully developed.

    2. Mike Papageorge

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      So is the rark paella a specialty of the Catalans?

    3. Elliot Jay Stocks

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      Absolutely! It’s their best dish! ;)

    4. Web Design Business

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      Elliot, Those are some great sketch ideas. Can’t wait to see what progress you’ve made. I really like where you’re going with the coat-of-arms below your hotels study. Keep it up!

      - James

Future of Web Apps: Amazing speakers, great advice and tons of networking potential - London 8-10 October 2008 (more info)

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