@ Andrew: I agree. After a few days of reflection, I’m reverting to my original decision to place the swash on the ‘n’. It’s definitely more interesting and there were conflicts between the tails of the ‘n’ and swash on the ‘f’.

@ Wez: Like most of the letters, the swash certainly needs neatening up. I feel that way even more now (after a week away) than before!

@ Ollie: Thanks for bringing that up. It’s another one to consider.

@ Nick: Wow, that’s so interesting! I wasn’t aware of that. I really appreciate you letting us know about that - I’m going to discuss this concep with the guys o Monday.

@ Brian: I agree 100% on all tracking issues. These will be tidied up for sure. However, I simply feel that - as with natural writing - not all letters should be joined if there’s no natural flow or need for them to do so. Also, the ‘fi’ is joined (hence the ligature).

@ Willie: Well, it has its similarities, as we’ve been discussing. It’s certainly something that we’re addressing (possibly even by moving away from this entirely - who knows?).

@ John: I see your points, although I think we’re pretty settled on ‘Carsonified’ now, I’m afraid!

@ Michael Olsen: Yep, another ‘c’ logo to add to the list! ;)

@ Andy Croll: Great idea! I’ve been thinking of something similar; the idea of progression (left to right) from ’sketched’ to ‘finished’. It’s not something I’ve spent too much time on yet but I really like your idea of creating the visual distinction between ‘carson’ and ‘ified’. If we return to this logo, this is definitely a route I’ll pursue. Thanks!

@ Matt Munsey: Colour and texture… yes, quite possibly…

@ Bustaa: Hmmm…

@ BradM: This might be something I do after we’ve come up with the final thing. I’ll be the first to admit that my Illustrator skills are way behind my Photoshop skills, so I’ll probably have to brush up a bit myself!

@ Jeremy Jarvis: It’s a great tool, especially for people - like me - who work primarily in Photoshop. Nice use of text shadows on your site, by the way! :)

@ Martin: Yep, I’m going to give the swash back to the ‘n’ (see above).

@ Julian Schrader: Agreed!

@ Kevin: Yeah, I like their aesthetic. We’ve been having a look at their stuff too.

@ G: I think Lisa’s already answered your comment pretty well, but I just wanted to clarify that I was under no pressure to post a blog entry / video every day. In fact, I never intended it to be more than a couple per week! It just turned out that I felt I had enough material and ideas I wanted to share.

Also, having too much response too quick is just bad. Make up your own opinion and come up with a personal and therefore distinctive solution. Come back in a week or two. Meanwhile, work on other things too, to keep your head cool, instead having the constant pressure of ‘oh man, I need to post something cool on youtube today, and make sure I’m not ruining my career’.

here’s their site:
http://www.skinnycorp.com

However, it’s interesting to watch the progress.

Overall, I really like the balancing of the outside C and D curves but the Coke and Carlsberg associations do worry me a little bit.

It was perfect for converting my sketch into a vectorised version…

http://blog.brightbox.co.uk/posts/the-branding-of-brightbox

…lame…