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  1. Carsonified rebranding process: part 01

    By Elliot Jay Stocks

    Well, you’ve all read about our decision to rebrand Carson Systems as Carsonified; now the process begins! Harking back to our ‘barenakedapp’ days, we’ll be documenting as much of the creative process as possible and showing you the project as it develops along the way. I’ve recorded the first of several screencasts (well, videos) relating to the project, so hit the play button and leave us your comments!

    (Apologies for the low sound levels, by the way…)

    9 comments

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    1. Julian Schrader

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      Nice — I suppose this is going to be very interesting!

      But it’s a “normal” video, right? I thought a “screencast” is a) a podcast and b) something you create with e.g. iShowU — a capture of your screen, maybe with some voice-over explanations.

    2. Matt Munsey

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      Oh, I can already tell that I am going to really enjoy ‘tuning in’ to these screencasts (or whatever they may be). It is going to be a lot of fun watching all of this unfold.

      Good Luck, Elliot!

    3. Elliot Jay Stocks

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      Cheers guys! It should be fun! :)

      @ Julian: Hmmm… perhaps I’m using the term a little generously, but over the next few days, the video should feature recordings of the screen as well as regular video. And sometimes I’ll just be posting regular images and text. Anything goes! :)

    4. Toni

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      Can’t wait to see the new identity!

    5. Julian Schrader

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      @Elliot: Allright, in this case it’s ok :D

    6. Hasnain

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      looking fwd to this process.

      loved the barenakedapp concept! hope this will give us all a better idea into the process (both good & bad).

    7. kevin

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      gonna enjoy following this.

      one quick remark though regarding the “hopefully be really cool” comment…be confident baby!

    8. […] Here are Part 1, Part 2 and Part 3 over at Carsonified. […]

    9. […] I was really sad when Elliot told me he was going to move on. It has been such a joy having him on the team. However, we really believe in people doing what they’re most passionate about and Elliot knew it was time for him to venture out on his own. It’s been a great relationship for both of us as he’s established a hand-crafted style for Carsonified that I just love, and we’ve helped him raise his profile in the web industry and given him some amazing projects to work on like FOWA Miami, HugMyMac.com, Web App Charts, FOWA Road Trip and the Carsonified re-brand. It’s been a great relationship. […]

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