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    Archive for March, 2008

  1. Event Stream - Carsonified’s new web app

    A large chunk of our business comes from our events and we felt it was time to invest in the backend that runs the sites and bookings for Future of Web Apps, Fuel, Future of Web Design, Future of Mobile and Carson Workshops.

    We currently have this barely-functional thing we call the ‘CMS’ which was built in a hurry and is basically a pain in the ass. Its worked pretty well up until now but we’re noticing that bugs are starting to appear and it lacks a ton of the functionality that we need.

    screenshot of the CMS system showing several Carsonified events

    The first step

    The first thing we did was sit down and decide what we loved and hated about the current system. We had to be careful here because it would’ve been easy to get carried away with adding superfluous functionality (’It be great if it did ….’).

    We basically came up with a very rough list of things the system should be able to do. Once we all agreed, Adam constructed a flow diagram of the booking process.

    A flow diagram of the booking process

    Our main goal was to make life easier for everyone when they’re booking tickets to our events. Therefore we started with the Booking Page. Adam did a very rough layout for this (we didn’t even bother to wireframe it).

    The first obvious step was to break the booking process down into steps. Previously it was just one huge, long page and it was very unwieldy. By showing the person booking the seat that there were four basic steps to complete, it would give them an idea of where they were in the process and that it did indeed have an end :)

    screenshot showing the new booking page

    View full size image.

    By the way, you may be wondering why Adam is working on the events backend when we hired him to work on DropSend. Well, the truth is that after he joined us, he realized that he left the company he started a little too soon, without giving it a chance to really take off. It was nothing to do with us, he just realized he should’ve given his own company more of a chance before leaving it. Of course we were surprised but he’s super talented so we decided to keep working with him. This was the perfect project to team up on. Anyway, back to the story …

    The power of Rails

    I’m an ex-PHP developer with a Computer Science degree, so I’ve never touched Ruby or Rails. Of course I’ve heard about how you can build apps much faster in Rails, but we’ve never actually used it at Carsonified.

    Holy crap, I’m a believer.

    We went from a visual of the booking page to a roughly functioning app in two days. TWO DAYS. Here are a few screencasts of the system in action.


    Event Stream - Part I from Carsonified on Vimeo.

    Wireframe to working app in seven calendar days

    Just three days later, we had added the design skinning to the process and it was looking really great. We still have quite a few copy and design tweaks, but it’s basically there. Seven days - unbelievable. And keep in mind that’s calendar days not week days.


    Carsonified’s new web app - Event Stream from Carsonified on Vimeo.

    What’s its name?

    We’ve decided to call this system ‘Event Stream’ and we’ve done a temporary logo for it.

    The Event Stream logo

    Once we have more time, we’ll probably redo this logo, but for now, it’s great to have another Carsonified Web App.

    Well, I’ve got a ton more to share with you about the system. We’re so excited about it!

  2. Download WordPress 2.5 beta!

    Suweeeet! Matt has just revealed the new brand-spanking newly designed WordPress 2.5. Happy Cog has completely re-designed the backend, so it should be really interesting. Check out some screengrabs or download the beta.

  3. Why you should fire your PR company

    Every company is desperate for good PR - we all want (and need) to get coverage in the blogosphere, television and printed press. So what’s the secret? How did 37signals get a 4-page feature in Wired? Why is Zuckerberg being interviewed on 60 Minutes?

    37signals, Facebook and others aren’t spending money on advertising so how are they getting this coverage?

    The answer is pretty simple, actually. They’re remarkable companies. They’re different and they’re not afraid to talk about it.

    One of my favorite quotes is “Marketing is the price you pay for being unremarkable” (Robert Stephens, founder of the Geek Squad) and we really believe that here at Carsonified.

    We’ve been fortunate to get coverage on TechCrunch (Amigo launch, FOWA Miami Panel, FOWA digg announcement, FOWA Pownce announcement, FOWA Miami Panel (again), Web Apps 101, DropSend sale 1, DropSend sale 2), New York Times, Read Write Web, GigaOm and an upcoming TV show on a major UK network.

    I recently got an email from a UK production company who came across my article on A List Apart about our 4-day workweek. They want to do a television show where I go in and ‘fix’ a company with whose culture sucks. Our 4-day workweek, Idea Week, nice gear, and relaxed environment make us special. The production company believes that our company culture is remarkable, therefore worth doing a television show about.

    Ryan being interviewed by a camera crew

    And we don’t even have a PR company.

    I’m not trying to brag about our media coverage. I’m simply pointing out the power of being a small, yet remarkable company.

    I love that - being different is more exciting and it helps you get coverage in the media. What more could you want?

    Why not spend some time today brainstorming how you can make your product, service and company remarkable? Just doing a good job isn’t enough any more.

  4. Why people really love their web apps

    Last week at FOWA Miami we announced the results of our survey to find the web’s favourite application.

    We were amazed to receive over 3,000 votes in just a few weeks, and it showed that people are certainly passionate about their apps.

    Read the rest of this entry »

  5. Adam joins the Carsonified Team as DropSend Manager

    I’d like to say a huge welcome to Adam Cooke, the latest person to join the Carsonified Team! He’s going to be our new DropSend Manager. In addition to being an amazing developer (PHP and Rails), he’s got a sharp mind for business. His job is to grow the revenue of the application and make our users happier.

    Read the rest of this entry »

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