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    Archive for December, 2007

  1. Our Hugs leave home!

    Well, Carsonified Idea Week is done and dusted - we planned, we sewed and we posted.

    Last Thursday the Carsonified team got together to choose the lucky recipients of our individual Hugs. We had decided to give our Hugs away to those who demonstrated that their machine needed one the most, so we set up a Wufoo form for people to choose their desired Hug and in a sentence, make their plea.

    We had no idea if anyone would even want one of our little pocket creations, so after getting in a well-deserved round at the local pub, we sat down to discuss our newly gained sewing skills and in between sips, used our iPhones to hit ‘refresh’ every few minutes on the Wufoo report. We couldn’t believe it - every time there were 5, 10, 15 more requests - in all, we received 249 pitches to win a Hug in just a handful of days, and over 11,000 visits to the Hugmymac.com site - wow!

    Elliot’s Framed and Mel’s Oggie series proved far and away the most popular; in fact we did briefly think about launching into full-scale production, but while the quality of our Hugs is not to be knocked, having fingertips with more holes than a swiss cheese is not really our thing.

    Before we wrap up our Hug story for now, here are just some of the highlights from the entries we received - thanks everyone for making us smile :)

    “Because I have very sweaty fingers. And bad breath. Plus poor spelling and a terrible cold. Oh jebus help me!

    “Because once, a long time ago, my Macbook was held captive in an unspeakable place filled with many horrors. I was required to pay ransom for her. When she was finally brought to me, she had been wrapped in a foam blanket, and forced to lay quietly in a box! They banged her around, shipped her across the ocean, forced her into the back of a truck, and then drove her across the country. She is so distraught now from this journey that she has spoken only a few words since she arrived, and even then the tone of the words sounded tinny, like there was no emotion behind them.”

    “My Macbook really needs a hug because it has been abused severely in my travels in the United States Navy. Currently it is serving with me aboard the USS Essex, and is underway with me 8 months out of the year (every year). It goes with me when I go out into different countries when we pull into port, and it is used by me almost daily as I work on different projects onboard. It’s actually been needing a hug for a while now, but I haven’t had the time to find another Macbook lover to give it one. (Actually, it’s really hard for it to get a hug because the PDA rules onboard are quite strict.) P.S. Spam me all you want, your hugs are hella cool!”

    “It’s pretty simple. This is all about the geek and hip factor. What’s geek? Being meta. What’s meta? If I get Elliot’s Framed Macbook Hug, I’ll have the OK/Cancel character using it in a comic. It’ll be a webcomic about design with a character holding a Mac Hug drawn by a designer. Whoa. (Mind Implodes)”

    “Because it rains so much out here in Seattle, and it’s c-c-c-cold. My poor iPhone is shivering right now…my whole pocket is shaking. Please help, it REALLY needs some warming up!”

    “My iPhone needs this hug because it is a rugged road worrier. My iPhone follows me on every adventure I go on. With my iPhone I will conquer world. That’s why my iPhone deserves a hug. If you don’t agree with what I just said, my iPhone will own you. I don’t know when, but it will… And if you dont believe that it will then I will use my iPhone to call Chuck Norris and he will deliver a deadly round house kick in the name of my iPhone. He will do this because my iPhone is the only item or person to ever survive a deadly round house kick.”

    “Because I’m callous, superficial and scandalously two dimensional and this may be my one last chance at redemption - a chance to give my mac the love it deserves and forever turn me to the path of hope and righteousness. At only 3 weeks old it’s had a a dent put in it by the power pack landing on it’s shiny bonce; coffee spilt on it; chocolate eaten in bed, in the dark, stuck to it’s keyboard and a plethora of cuts and bruises from living in a bag that’s far too small. As Darth Vader once said, “for you a hug shows kindness, strength and compassion - for me it is merely an excuse to rub myself up against someone I fancy”

    “Mel Kirk, you’re a designer extraordinaire
    I’ve seen MacBook sleeves of silk, diamonds, and mohair
    But fine felt as exquisite as this I wouldn’t dare
    To pass by without a jealous “I must have it” stare.
    So please, dear Ms. Kirk, hear my plea
    Even my computer is begging in ASCII
    Honour us both with the beauty of Senior Oggie
    And we will forever be thankful to thee.”

    “Jo… I’m going to make this simple: send me your hug or else I’m posting the photos of … [censored]… Love, Jeff”

  2. Trend spotting

    Playing around with Google Trends

  3. HugMyMac.com is live!

    Phew! It’s been a whirlwind ride this week and we’ve had a blast during our first official Carsonified Idea Week. I’m so proud of our team :)

    Today (Day 4) has been absolutely manic. We’ve been sewing, photographing, HTMLing and rocking out to Billy Idol (and other Air Guitar Classics) all day. In addition to that I’ve been trying to organize the completion of the purchase of our new office (which isn’t going to happen by tomorrow when the movers are booked - argh). But nevermind - we did it!

    It’s unbelievable to think that just three days ago we had no idea what we were going to do this week. Now we’re sat in the office crazily finishing up a website (props to Elliot), resizing our photographs, writing copy… and we have 6 sets of MacBook Pro and iPhone covers all in their custom-made boxes, ready to be dispatched.

    You can see the fruits of our labour over at www.hugmymac.com (we couldn’t believe that one was available!). You can even apply to get your hands on one of the items - you just need to fill in the form to be in with a chance.

    We didn’t do this for any other reason than to see how we could all work creatively together to come up with an idea we all loved and see what we could achieve just with our own set of skills, some teamwork, a limited budget and a lot of coffee, in one working week.

    It’s been refreshing to be away from our laptops - but it’s been interesting to see how, just as we approach any project, we all pull together when it comes to the crunch. And we have a blast doing it!

  4. FOWA Miami reveals two more stellar speakers!

    We’re excited to announce that we are able to welcome Erick Schonfeld (TechCrunch) and Kevin Marks (Google) to FOWA Miami 2008.

    Read the rest of this entry »

  5. Idea Week Day Two - Gettin’ down and dirty

    Carsonified headquarters was buzzing with activity today. We started off with Elliot presenting a rough wireframe and walking us through how the site will work.

    Read the rest of this entry »

  6. Idea Week - Building a product in one week

    Today was the first day of Idea Week here at Carsonified and we had a great time!

    Gill and I felt that everyone was working extremely hard and needed a creative break so we decided to turn off our email, activate the auto-responders, and ‘close’ the office for one week.


    (Ryan writing down product name ideas)

    Everyone is still coming in to the office, but instead of working on our current projects, we’re creating something brand new. The only rule for the week is that by 6PM on Thursday, we have to complete the project. It doesn’t have to make us any money and it doesn’t need to fit into anything we currently do. It just needs to be fun and creative.

    The first thing we asked everyone to do was bring in an item that brought them joy - hopefully sparking some ideas while also allowing us to get to know each other more. It was basically like Show-and-Tell from when we were kids and it was really fun and interesting to see what everyone showed. I brought in a copy of Trouble for Trumpets, a book that I got when I was nine (and is still one of my favorites).

    After that we randomly assigned the following tasks:

    1. * Ask three random people “What are you most looking forward to today?”
    2. * Take photos of three book covers that you really like
    3. * Take photos of three shop fronts that interest you
    4. * Ask three shop owners to name their best selling product
    5. * Listen to three interesting conversations and take notes

    After everyone completed their task, we met up for lunch to discuss our findings.

    It was really interesting because we discovered that a lot of our findings pointed to the fact that others (and us) really long for hand-made items. Living in a mass-produced, extremely efficient and largely digital world, we seem to crave a personal touch. Something that doesn’t fit into the constant pressure to Get Things Done.

    We started leaning towards creating a hand-made, limited edition product. One idea was to produce a journal with some of our thoughts on the events of 2007.

    So after Lunch, we went to Starbucks to talk some more and brainstorm a few more ideas.

    We decided to put the ‘news journal’ idea aside and go another direction. Everyone was really keen on hand-crafting a physical, limited edition item, so we explored a few more ideas. I don’t know who came up with our new favorite idea, but it caught on like wild fire! We all started getting really excited about it and the ideas started flowing thick and fast.

    I’m not going to reveal what our idea is yet, so stay tuned. All I can share is that it’s going to be very limited edition (less than 10 items), hand-crafted and free. To get one, you’ll just need to let us know why you’d really love to receive it :) Elliot is going to craft a beautiful site to show it off, which will launch this Thursday at 6PM GMT.

    It’s wonderful setting aside all your current work and focusing on a quick creative project. I already feel injected with creativity and enthusiasm. Can’t wait to get rockin tomorrow!

  7. 24 Ways

    My article The Neverending (Background Image) Story was published today on 24 Ways, the web design industry’s ‘advent calendar’ of tips and tricks. Check it out!

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